Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
Social media optimization is known to provide a wide range of benefits that help in ensuring better visibility and higher rankings for your websites. The most important of these benefits are listed as follows.
Social media presence also directly relates to your search engine rankings. By increasing inbound traffic, improving conversions rates and encouraging users to share your website links through their online networks, you’ll get better results from Search Engine Results Pages (SERPs)..
Through SMO, your brand will get visibility in the popular social sites in no time. the most profitable way of advertising. Targeting specific audience SMO strives to reach specific customer groups based on their age, interests, location, gender etc.
Being on the top of any search list guarantees clicks and visits to your website. SEO creates visibility through key word tags and meta description targeting and this helps you create a more focused and detailed net to snag the top spots on related searches. This is the simplest, quickest, and most focus oriented way to create genuine traffic.
Using social media to post updates about your products or services, as well as any related news, lets users share this information with others within their online network. By allowing your content to be syndicated, you’ll reach a much wider audience and in turn, will greatly increase brand awareness.
As you know, a big number of people use social networking websites, forums, and online communities. SMO helps you to increase website visibility.
If a customer contacts you via your Social Media channel and gets an immediate response then it helps increasing the customer satisfaction rate while increasing the credibility as well..
For Social Media Optimization, you have to make small as well as negligible expenses. Most of the popular social media platforms are completely free. You can setup a business profile without making any expenses. To advertise your posts on social media, you may need to make some small expenses in some cases. Apart from these, you do not have anything to invest, except time and creative thoughts..